The Key Moments report shows you the moments in each event which were the most engaging and interactive moments for your audience.
ON24 utilizes the vast amount of first-person data gathered during your webinars and forums to analyze the times your audience was most likely to react to the content, ask questions, or signal real interest in your products and services. The result is a list of moments found in your event, with special emphasis given to those moments found that were exceptionally engaging. The Key Moments report presents the results of our Key Moments analysis in an easy-to-understand format.
Note: Reach out to your Account Manager for more information.
Key Moments are found in the webcast or Forum event Reports URL. From there, click on the Key Moments tab. If no Key Moments were found for the webinar, either because your event does not have the requisite data for analyzing Key Moments or because there were just no qualifying moments during the event, there will be no Key Moments tab in the navigation.
Things to Know
ON24 analyzes all Webcast Elite and Forums events that meet the data requirements for Key Moments after the live event has ended.
- Key Moments data is retroactive if the event met the requirements for either AI (OnDemand Captioning) or Interaction (50 Attendees and active Reactions tool during the live event) based scoring prior to the Key Moments being enabled.
- In order to receive AI-based analysis of the Key Moments of your webinar, you must either request Key Moments Video Clips for the webinar, or have the On-Demand auto-captioning feature turned on for the webinar.
- Events are divided into ‘moments’ based on the times the presenter moved from one slide to the next in your accompanying slide deck.
- For sections that do not include slides, the report will be broken up into 2-minute blocks
- It may take up to 24 hours for the Key Moments analysis to appear in the event's Intelligence Report
- On-demand audience data is not included, but AI-based text analysis can be used to generate Key Moments for an On-Demand-only webinar.
There are two different ways Key Moments can be scored, based on activity in your event - AI-based scoring and/or interactions based scoring.
|Interactions Based Scoring
|No attendee minimum
|Minimum of 50 attendees
Automated On-Demand Captioning is required and activated for the event.
Key Moments Video Clips have been requested for the event.
|The Audience Console must include an active Reactions tool.
Pulls info based on the transcript of your event and maps it against the moments created in the event.
Note: AI-generated content is created using OpenAI's GPT technology. You retain full ownership of the information you provide and full ownership of the generated assets. ON24 and OpenAI do not use this information for anything other than the requested service.
|Uses info based on reactions used, questions asked, and buying signals/CTAs clicked during the event and maps it against the moments
Events must be live for at least 15 minutes to provide enough data for AI analysis
Events must have the Reactions tool turned on, and receive enough reactions, questions and/or conversion tool clicks to receive audience interaction-based Key Moments
|Are there greater than 50 attendees in the event AND Reactions?
|Does your account have automated on-demand captioning or were Key Moments Video Clips requested?
|AI-based scoring & Interactions based scoring
|Slide-based moments will be scored based on AI only
Interactions based scoring only
No Key Moments data available
The Summary at the top of the report shows Key Moments data for each slide in your webinar. The numbers are for the time during which that slide was displayed for your audience.
To view different moments in the Summary, use the Previous and Next arrows on either side or click on any box in the grid below to go directly to that moment, or click on the desired slide in the grid at the bottom of the page.
Snapshot of the Slide
- The largest image is a snapshot of the slide shown during this moment of the event.
- If no slide was shown during the event (if a video or screen was being shared, or no slides were used), a generic image will be shown here.
- Includes the number of interactions from your audience during the time this slide was displayed.
- Use the metrics to determine what type of engagement you are getting from your audience.
- The following are included here:
- Questions asked by attendees using the Q&A tool
- Clicks on conversion tools
- Clicks on the Reactions tool
- Clicking on View Clip takes you directly to that moment of your event so you can see what was being said during that time.
- Note: You must register for the event using your standard registration before using the View Clip feature.
The Grid view displays under the slide Summary and shows all moments that were analyzed for this event.
The Grid displays the moments in chronological order, from left to right, top to bottom. Each box in the grid includes a thumbnail picture of the slide displayed during that moment (the same picture is displayed in the Summary) and the start time of the moment (duration after the start of the event when that moment began).
The Grid is color coded with a heatmap - yellow represents the least engaging parts of your event, going up through orange to deep red, representing the moments determined to be the Key Moments of this event.
Key Moments are given a gem badge, so you can easily find the most engaging and interactive parts of the event.
You can filter the Grid view using the dropdown menu to show all moments or show only Key Moments.
The List View provides more data about actions that happened during a time period. Click on the List View icon to view data for Key Moments in the event.
Note: The List View only displays data for the Key Moments found in the event.
For each Key Moment, the data table below the Summary will show:
- Slide Thumbnail – If there was a slide showing during this time period, this column will have a thumbnail image of the slide, as shown in the Summary above.
- Time – The timing of this moment (represented as duration from the start of the event).
- Slide Text – The text we were able to pull from the slide that is showing during this time period.
- Questions – The text of the first few questions that were asked during this time period. If there were more questions asked than fit in this space, clicking on the More link will take you to the Q&A report for this event, to see the full text of all questions.
- Chat – The text of the first few chat messages that were entered during this time period. If there were more chat messages than fit in this space, clicking on the More link will take you to the Chat report for this event, to see the full text of all chat messages.
- Buying Signals – The number of clicks on any conversion tools during this time period.
- Like, Heart, Clap, Celebrate – The number of clicks on each of these emojis in the Reactions tool.
- Action (Eye icon) – Clicking on the Eye icon will open this Webcast or Forum and take you directly to the time of that moment in the event so you can see what was being said during that time. This is the same as clicking on the View Clip link in the Moment Summary above
Sharing Key Moments
The Share Key Moments feature in the Key Moments report allows you to select a set of Key Moments from the event and generate embeddable HTML for those Key Moments.
Enter titles that will be displayed along with slide thumbnails and deep links into the event. This can be used on web sites, blogs, or email reminders. Viewers can click on the Key Moment and the media player automatically advances the event to that moment.
- If users have previously registered, the event launches
- If they have not registered, users need to complete registration in order to access the Key Moment
From the Grid View, click on Share Key Moments
Check the boxes of the Key Moments you would like to include. Add a title in the box shown on the Key Moment, then click Continue with Key Moments.
Click Copy HTML to grab the code, then embed where desired.
Note: For use in an email, you will need to drop the HTML into your HTML source code for your email. Make note of where the embedded HTML goes, inside the correct HTML tags in your source.
Click Preview to see it from the audience's perspective.
Key Moments Video Clips
The Key Moments from an event can be automatically created into video clips. The automated pipeline ingests the SFA (Single File Archive) file with speaker and slide windows into the Video Builder, creating Key Moment video projects based on the Key Moment analytics report time codes. See the Key Moments Video Clips article for more information.