Review the various Marketo data integration options.
Overview
The Marketo ON24 Connect Data Integration can be used to create new people and custom object records in Marketo for Webinar, Engagement Hub, Target, Go Live, and Virtual Conference activity. Custom object records can be used to trigger program membership, change program member statuses and segment people based on ON24 activity.
NOTE: Please Contact Support if you use Virtual Conference so we may enable your account before proceeding with the setup steps.
Configuration Options
There are 3 configuration options based on registration:
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1. ON24 Registration
If using ON24 form for registration, you can create new people, create custom object records for all registrants & update custom object records with attendee activity.
To see the setup instructions for registration, go here.
To see the setup instructions for Recurring Simu-live registration, go here.
2. Marketo Registration - Option 1
If using Marketo form for registration, follow the External Registration process first to send the registrant data from Marketo to ON24 & then setup the Data Integration to send the attendee data back to Marketo. With this option, you can create custom object records for all registrants and update custom object records with attendee activity.
To see the setup instructions for ON24 registration, go here
3. Marketo Registration - Option 2
If using Marketo form for registration, follow the process first to send the registrant data from Marketo to ON24 & then setup the Data Integration to send the attendee data back to Marketo. With this option, you can create custom object records with attendee activity.
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