This article covers how to use the Segment Builder with 6sense or Marketo.

Things to Know

• You must have 6sense or Marketo in order to use this feature in Segments, but they do not need to be integrated with ON24.
• When using external data sources contact count will not show, as the data is dynamic.
• Once your account is integrated with ON24, you will be able to access the data when building Segments.  Building your Segments will be same, no matter if you are using ON24 direct data, or information from a third party.  Use our Segments Guide for help. 
• To start, from Segments, click on Integrations. 

Using 6sense

Segment Builder can use four fields from 6sense to define segments. 6sense provides intelligence about anonymous buyers based on their IP address, enabling you to engage them with most relevant action and content.

Enter your 6sense token and click Save.  You do not need ON24 Connect to integrate the two products. Find more information on how to access your token in this 6sense article.  

Once these credentials are added, the 6sense Scores: option will become available within the ON24 Segment Builder data source.  If you have more than one product configured in your 6sense account, you can also add the Product Name.

6sense users will have these options under Data Source: 

Using Marketo

ON24 can connect to client Marketo instances to create ON24 Segments from Marketo program members.

Marketo programs can be populated with people from smart lists via smart campaigns. The Marketo smart lists can include all the applicable filter criteria for segmentation with Marketo.

The Marketo programs can then be associated with ON24 segments, so that Marketo segmentation via smart lists can flow through ON24 Segments for personalization.

To add Marketo API Credentials, enter Client ID, Client Secret, and Identify URL, then click Save.  Any version of the Marketo Identity URL will be accepted, as long as the root domain is included.

Once these credentials are added, the Marketo Program ID option will become available within the ON24 Segment Builder.  

The Value for the Program ID can be pulled from the URL when you are in the Marketo program. See this article from Marketo on how to reference the Program ID from a URL.