In our September 2022 release, we’re excited to bring you the latest innovations for ON24 Engagement Hub and ON24 Target with enhancements to the audience experience, tools to make it easier to drive engagement with your audience, and new improvements to the Admin UI.
September 2022 Release Highlights
- New Content Personalization: ON24 Target personalization capabilities available through content-level tagging by leveraging registration data such as industry, title, and other fields.
- reCAPTCHA: You can use reCAPTCHA version 3.0 (included) to keep malicious software from engaging in abusive activities on your ON24 Engagement Hub(s) and ON24 Target pages.
- Urchin Tracking Module (UTM) Parameters: You can tag links to gauge the effectiveness of your campaigns and identify the best ways to drive more visitors to your ON24 Engagement Hub(s) and ON24 Target pages.
- Improved User Experience: We're continuing to modernize ON24 Engagement Hub and ON24 Target, including improved admin UI and audience-side improvements.
In the previous releases, we launched personalization capabilities in ON24 Engagement Hub and ON24 Target with the introduction of Dynamic Logo Display, Personalized Tokens as well as Category-based Content Personalization.
In this latest release, we are enabling you to personalize content in ON24 Target.
Note: Content personalization is available to all ON24 Target customers. Please submit a Technical Support ticket or contact your Customer Success Manager to learn more about how to access this new personalization feature.
Below are the steps to enable Content Personalization:
- If the “Personalize Content” toggle is set to ON, in the “Edit Content” modal, you will be able to leverage “Personalization Tags” section with the ability to add tags based on the reg fields. You will see a drop-down with available tags based on the Registration fields values configured for the following field types in registration:
- Dropdown Menu
- Multi check box
- Single Checkbox
- Radio Button
- The format for the tag will be as follows ON24Reg.fieldname.Value, example: ON24Reg.company_industry.Aerospace (field API name will be used). For custom fields, std1 or std2 will be used in tags for the field name, example: ON24Reg.std1:IncreaseConversions.
- Personalization tags for each content are only effective for a specific Target experience/page because each Target page may use different set of registration fields and designed for different purpose. This structure provides flexibility for marketers, enabling content to use different tags for different Target experience/page.
Note: On the Content page in Target “Personalize Content” toggle is set to OFF by default. Enabling this option will allow using personalization tags on each content piece to dynamically surface relevant content at the top of the Target Experience for the registered users based on their registration data.
Below is an example of Content Personalization through Category Tags in ON24 Target (Admin).
- If new values get added/changed for one of the dropdown fields, the updated value should appear in the tag list.
- Note: In cases where a value gets edited, the previous value should remain in the list of tags if that tag is being used on any content. If the changed tag value is removed from all the content, it will disappear from the dropdown.
- Admins will be able to add new tags manually for the Reg fields that are text-based field, for example ON24Reg.Company.IBM. Once created, it will be displayed in the tags drop down.
- Admins will be able to select multiple tags, with the maximum of 25 tags per content.
- Note: Validate tags to have ON24Reg.fieldname format. If the format is not correct, it will display an error message “Invalid Personalization Tag format, please use “ON24Reg.fieldname.value” format to create a tag.” If content personalization is configured, tagged content will be hidden/removed for anonymous and non-applicable users.
- Personalized content will be displayed to all registered visitors that have registration data matching one or more tags and the content will be ‘prioritized’ and displayed at the top of the page. Engagement tools position will remain as configured.
- Note: If “Inherit Engagement Hub Registration” option is enabled, previously added content tags will be erased. You will need to re-tag content based on ON24 Engagement Hub Registration fields.
- Examples: Content is set to Personalize with Tags ON24Reg.title.DevOps and ON24Reg.company_industry.Aerospace. If a known/registered visitor into the experience with a DevOps title and/or Aerospace industry, this content will be displayed at the top of the ON24 Target Experience. The content will be hidden for visitors that do not match the criteria.
- Note: Visibility of the content will be using OR condition if multiple tags are applied to the content meaning that a registered visitor need to match at least one tag to see the content.
- Example: Content is tagged ON24Reg.Title.DevOps and ON24Reg.company_industry.Aerospace, if a visitor comes in with Title Marketing or Industry Aerospace, the visitor will see this content.
Below are examples of Content Personalization through Content Tags in Target (Audience). ON24 Target Page: View for Anonymous user (generic content displayed at the top)
ON24 Target Page: View of Registered user in Healthcare industry (Personalized content is displayed at the top).
New reCAPTCHA in ON24 Engagement Hub and ON24 Target: You can use reCAPTCHA to as an advanced risk analysis engine and adaptive defense to keep malicious software from engaging in abusive activities on your ON24 Engagement Hub(s) and ON24 Target experiences. By turning on reCAPTCHA, legitimate real users will be able to login, register, and view content while likely fake users or bots will be blocked.
Note: ON24 Engagement Hub and ON24 Target is using Google reCAPTCHA v3, which is less intrusive to the audience than previous versions of reCAPTCHA, requiring visitors to click on a checkbox or composite pictures. Google reCAPTCHA v3 scores an interaction between 0.0 to 1.0, with 1.0 being legitimate and 0.0 being very likely a bot. ON24 Engagement Hub and ON24 Target use 0.5 as the default threshold for blocking interaction but customer can adjust it by submitting a technical support ticket.
In ON24 Engagement Hub, reCAPTCHA can be turned on with a toggle field called Enable Captcha in the Registration view, right below the Registration field configuration. In ON24 Target, reCAPTCHA is set in the Attributes view, also right below the Registration field configuration. By default, the toggle is set to OFF in both products. When the toggle is set to ON, ON24 Engagement Hub and ON24 Target will use reCAPTCHA to prevent malicious bots from impersonating as real visitors on your ON24 Engagement Hub sites and ON24 Target pages. A visual indicator will be visible on the audience side indicating that the webpage is using reCAPTCHA.
An example of ReCAPTCHA Toggle in ON24 Target Attributes view
New UTM Parameters for ON24 Engagement Hub & ON24 Target: With UTM parameters, you can tag your links to track the effectiveness of your campaigns and identify the best ways to drive more visitors to your Engagement Hub or Target Experiences.
UTM is industry standard tracking campaign information. It is similar to partnerref, but more robust and widely supported in analytics tools (i.e. Google analytics). Using UTM parameters, you can find out how much traffic came from a particular Facebook post instead of Facebook referrals in general. You can tag your Tweets and compare traffic from your Twitter account to overall Twitter referrals. You can use UTM parameters in newsletters, cost per click (CPC) campaigns, on your blog… the possibilities are endless!
UTM supports 5 standard parameters passed on URL:
- utm_source – source of visit (e.g. google, website, etc.)
- utm_medium – type of source (e.g. email, social, etc.)
- utm_campaign – name of the specific campaign
- utm_content – cta clicked
- utm_term – paid search keyword
Customers can add one or more of the UTM parameters to ANY supported Engagement Hub or Target Experience URLs, including D2Cs, category, search etc. Supported parameter value length is 50 characters.
Note: UTM codes must be added manually by adding a “?” follows by desired UTM codes. Example: Engagement Hub URL with 3 UTM codes at the end.
UTM values associated with anonymous visitors are tracked for analytics and will continue to be updated if subsequent visits use different UTM parameter values until they register. When visitors register, the corresponding values associate with that visit will be stored and locked in the Manage Registrants table. Subsequent visits by those same visitors will NOT change these UTM values in the Manage Registrants table nor analytics.
Note: UTMs will not be supported for embed use cases in the current release.
Example: An anonymous audience member comes to an Engagement Hub with the UTM value of ABC but does not register, Engagement Hub will store the ABC value. Later on, the same anonymous audience member comes to the site with the UTM parameter value of XYZ and registers, the XYZ value for UTM will be stored. Subsequent visits to the page by the same audience member with different or no UTM parameter will NOT change the values in the Manage Registrants table nor analytics.
User Interface Improvements
We’ve upgraded the admin UI in ON24 Engagement Hub, ON24 Target, Media Manager, and the Meeting Scheduler setting view to enhance usability, efficiency, and give them a modern look. Some of these updates included new fonts, accent colors in blue as well as styling of toggles, tabs, buttons and other elements. The new admin UI will be visible in all customer environment.
Below is an example of the new Admin UI on the Tools Page in ON24 Target
Below is an example of new Admin UI on Design Page in Engagement Hub
Below is an example of new Admin UI in Media Manager
We’ve also introduced enhancements to the audience home page in ON24 Engagement Hub. Previously, when a lot of content on the audience home page was being loaded the blank page was displayed under the Hero section.
We’ve added new loading library placeholder elements to indicate that the home page is being loaded, these placeholder elements will be shown until the content tiles are returned.
Below is an example of home page ‘loading’ placeholder element in ON24 Engagement Hub.
- Bug Fix "Enable Switching Between Categories in the Category Group" toggle behavior: Prior to the release in ON24 Engagement Hub Admin> Design> Category groups>toggle “Enable Switching Between Categories in the Category Group” when it is set to OFF, removed only the label configured (i.e. Select Category), with the bug fix, when toggle is set to OFF, the drop-down for the categories on the audience side will be removed as well.
- Allow high-level domain in registration field (i.e. acme.com): High-level domain (i.e. acme.com) is now acceptable in the company registration field for ON24 Engagement Hub and ON24 Target. Prior to the release, high-level domain entries were causing registration errors.
- Improvement with Category selection drop down width increase: We have increased Category drop down width on the Search Page of the ON24 Engagement Hub to avoid longer category names being cut off.
- Japanese Localization: We have made improvements and added additional translations in the Admin Console that were introduced earlier this year to help you grow your business globally. You can switch the Admin Language under Account Settings in the Admin Language Option.