We are excited to publish the next release of ON24 Intelligence.
DECEMBER 2022 RELEASE HIGHLIGHTS
We are excited to deliver another release with new features and enhancements across the experience portfolio. Below are a few key release highlights for each product.
- New Go Live Intelligence Report: View all the details about your ON24 Go Live events, including a new dashboard with summary data and charts and new session and audience pages.
- UTM Reporting: You can now add UTM fields to your audience reports to track your leads and marketing campaigns' effectiveness.
Events Table in ON24 Go Live Report
With the new Events data table at the bottom of the ON24 Go Live report, you can track all your ON24 Go Live events, including the number of attendees for each event. In addition, the Events table is a great starting point to access the ON24 Go Live Intelligence Report for each of your events.
To view the Events data table, go to the data section at the bottom of the page and click on the “Events” tab found between the Audience and Sessions tabs. This will display the Events table in the data section.
The Events data table will include the following data for each of your ON24 Go Live events with attendees during the selected time period:
- Event – The name of the Event. This is also a link to the Go Live Intelligence Report for that event.
- Date/Time – The start date and time for that event.
- Attendees – The number of attendees in that event.
Clicking on the event name for any event will open the ON24 Go Live Intelligence Report for that event. For more information on the Go Live Intelligence Report, see below.
Go Live Intelligence Report
In our previous release, we announced the Go Live Intelligence Session Detail Report which provides full-detailed reporting for each of your sessions including audience data and poll responses. In this release, we’re excited to bring you more insights into your Go Live events.
The new ON24 Go Live Intelligence Report includes details about your Go Live events, including full audience details, lists of sessions with numbers of attendees, and a Dashboard with summary data and charts that show the number of attendees and when they attended your event.
Clicking on the Event name in the ON24 Go Live report (see above) will open the ON24 Go Live Intelligence Report and take you to the Dashboard page.
On the Dashboard page of the report, you can find summary numbers including total attendees and sessions viewed, registration times, and both Live and Replay attendance details.
The summary section at the top of the Dashboard page includes the following metrics:
- Total Registrants – the number of unique people who registered for this event
- Total Attendees – the number of unique people who attended this event
- Sessions – the number of sessions in this event
For each of the metrics in the summary, clicking on the label will take you to the page within the Go Live Intelligence Report that contains details about that metric. Clicking on the Registrants and Attendees labels will open the Audience page, while clicking on the Sessions label will open the Sessions page.
The Event Summary section on the middle left of the page contains more details about the event. The numbers included in the Event Summary are:
- Average Session Attendance -- The average number of people that attended each session in this event
- Viewed Multiple Sessions – The number of people who attended more than one session in this event
- Poll Questions Answered – The total number of poll questions answered in this event (total of all responses to each poll question). Note: This number will not include polls found within Webcast sessions using Webcast Elite.
The Registration Timeline chart, found on the right side under the Summary box, shows the timeline of when all your registrants registered for the event. Across the bottom of the timeline are the dates, starting with the date you received your first registrant. Up the left side of the timeline are the numbers of registrants.
The area in the chart will show how many people registered for the event on each date. The area will be drawn in blue up until the start date of the Live event. After that, the area will change to an orange color, representing all the people who registered to view the Replay of the event.
The Live Performance section gives detailed attendance data for just the Live time of your Event, excluding all post-live Replay attendance.
The Live Performance Summary box on t the left includes the following metrics:
- Total Registrants – The number of unique people who registered for this event before the Live dates of the event.
- Total Attendees – The number of unique people who attended this event during the Live dates of the event.
- Attendee Conversion Rate – The percent of live registrants who attended the event during the Live dates of the event.
The Live Performance Attendance Timeline chart shows the dates of your live event and how many people attended the event on each day. The dates of the event are displayed across the bottom and the number of attendees is displayed on the left side of the chart. The area drawn in the chart shows the number of attendees for each day.
The Replay Performance section gives detailed attendance data for the post-live Replay viewing of your Event, excluding all Live attendance.
The Replay Performance box at the left of the section shows the total number of unique Replay attendees for this event.
The Replay Performance Attendance Timeline chart shows the dates that your event received attendees in Replay since the live date. The dates since the event show across the bottom and the number of attendees is shown on the left side of the chart. The area drawn in the chart shows the number of attendees for each day.
Note: If someone attended the event live, then viewed it again in Replay after the live dates, that person will be counted in both the Live and Replay attendance. But if someone views the event in Replay multiple times, that person will only be counted once in the Replay Total Attendees number.
Click on Audience in the navigation bar at the left of the Dashboard (or any page in the report) to reach the Audience page. The Audience page contains full details on every lead who attended or registered for the event.
Audience Data Table
The Audience page includes a data table that lists every lead who attended or registered for the event (depending on the settings of the audience filters – see below). There is one row for each lead which by default contains the following data:
- Name – The name of the lead. This is also a link to the Prospect Engagement Profile for that lead.
- Email – The email address of the lead.
- Sessions Attended – The number of sessions that the lead attended in this event.
- Last Visit Date – The date and time of the last time the lead visited this event. For no-show leads, this column will be blank.
Similar to our other data tables, you can change the sorting of the data by clicking on any of the column labels. When you first visit the page, the data will be sorted to show the attendees who viewed the most sessions in the event.
Each row of the data table also has an Expand/Collapse icon at the far right of the table. Each row collapses by default. Clicking on the Expand icon (downward arrow) will expand the row to display the Session Details section for that lead.
The Session Details section displays the names of every session that the lead attended, along with the date that the lead attended the session.
Clicking on the Collapse icon (upward arrow) at the far right of an expanded row will collapse the row to hide the Session Details section.
Session Details will not be included in the export file when the Audience page data is downloaded.
Note: If the lead viewed a session multiple times, only the date of the last time the lead viewed the session will be listed.
Like our other data tables, you can use the Column Picker found at the top right of the data table to choose which data fields are included in your table.
Along with the basic data described above, you can also include the following data in your Audience data table:
- All standard registration fields
- Any custom registration fields that were included in the registration for this event
- Registration Source – if you are using the ‘partnerref’ parameter to track your registrations, you can include that data here.
To add data columns to your table, click on the Column Picker icon (three columns) to open a dropdown menu listing all possible data fields. Check the boxes for all columns you want to include in the data table or uncheck the boxes for any columns you want to remove from the data table.
You can adjust the list of leads shown in the Audience data table using the filters at the top of the page.
Using the Attendance filter, you can view:
- Registrants – all leads who registered for this event, whether they attended the event or not
- Attendees – all leads attended the event (includes those who attended one or more session and any leads who visited the event but did not attend any sessions)
- No-shows – all leads who registered for the event but did not attend
Using the Viewer Type filter, you can choose to view:
- Live – all leads who attended the event during the live dates of the event
- Replay – all leads who only attended the event after the live dates and viewed the replay
- To use the filters, click on the dropdown menu and select the option you want to use to filter the data. The data in the data table will change automatically after you make your selection.
The Viewer Type filter has also been added to the audience data table on the Session Dashboard for each session. It can be found above the data table on the Session Dashboard page, which is found by clicking on the session name in the Sessions data table (see below).
The Sessions page of the Go Live Intelligence Report can be reached by clicking on Sessions in the navigation bar at the left side of the Dashboard (or any other page in the Intelligence Report). On the Sessions page, you can find a list of all sessions that were included in the event, along with the number of attendees for each session.
The data table on the Sessions page contains one row for each session that was set up in the event. The data table includes the following
- Session – the name of the session. This is also a link to the Session Dashboard page for this session.
- Attendees – the number of leads who attended the session
UTM Fields in Audience Reports
UTM parameters have been added to audience reporting across Webcasts, Forums, Engagement Hub and Target reports. If you are using UTM parameters to track your leads and marketing campaigns and are including those parameters in the URL’s you use to register leads, you can add that data to your audience reports.
The process for adding UTM fields to your audience reports is the same across all our products. UTM fields can be added in the following reports:
- Webcast Intelligence Report Audience page
- Forum Intelligence Report Audience page
- Engagement Hub Report, Visitors data table
- Target Report, Visitors data table
In each of those reports, you can add any combination of the following five data fields to your audience report:
To add the UTM columns to your audience data table, use the column picker tool. The column picker (3-column) icon is found at the top right corner of the data table. Clicking on the column picker icon will open a dropdown menu list of all optional data fields that can be added to the table. Simply check the checkbox for any or all the UTM fields to add them to the data table. The UTM fields are found at the bottom of the list of columns.
After you check the checkboxes for the columns you want to add to the data table, click anywhere outside of the column picker dropdown menu to close the column picker. The newly selected columns will now appear in the data table.
Any UTM columns that are displayed in the audience data table on the web page will also be included in the Excel file when you download the data.
Forums in Prospect Engagement Profile Total Touches
Tracking your leads’ engagement with your Forums content is easier than ever with the addition of Forums event counts to the Total Touches section of the Prospect Engagement Profile (PEP).
In the last release, we added Forums events into the Recent Activities and Content Journey sections of the PEP so you can find all the details on specific Forums events attended by each of your leads. Now, we have also called out the number of Forums events attended by each lead in the Total Touches section of the PEP.
The number of Forums attended is included in the Total Touches number, and when you expand the section to see the details of each touch, you will find the number of Forums attended at the end of the first row of content.