Benefits

AVAILABLE DATA - Get access to over 70 fields. Go here for more details.
IN-APP DATA INTEGRATION – You have a direct integration between ON24 and your end system. No third-party systems are in between the systems.
AUTOMATIC UPDATES - New functionality is updated automatically through the app.
CONVENIENCE – Integrate when you’re ready with your trusted technical resources. Setup with ON24's Integrations Support is not required.
ENRICH MARKETING DATA - Keep your database updated and create a consistent view of contacts with the latest engagement and conversion data from your ON24 programs and events
AUTOMATE WORKFLOWS AND TRIGGER ACTIONS - Sync intent data from a request for a demo or meeting or event registration and attendance data to trigger follow-up from your marketing or sales team
OPTIMIZE PERSONALIZATION - Update customer profiles and segment lists based on engagement data to enable marketing and sales teams to engage with the right message

Use Cases

CUSTOMER ENGAGEMENT - Use engagement scores to add contacts to nurture programs and boost long-term engagement
DEMAND GENERATION - Integrate intent data to develop and qualify leads for sales to act on faster