Benefits and use cases for integrating with ON24 and Salesforce Sales Cloud

Benefits

• ENHANCED LEAD QUALIFICATION AND SCORING - Easily update lead scoring and nurturing with engagement scores based on prospect interactions across the ON24 Platform to improve conversion 
• AUTOMATE WORKFLOWS AND TRIGGER ACTIONS - Automatically sync intent data from a request for a demo or meeting and move prospects through the funnel to MQL for sales to act on faster 
• OPTIMIZE PERSONALIZATION - Quickly update customer profiles based on engagement and buyer intent data to enable marketing and sales teams to engage with the right message 
• AVAILABLE DATA - Get access to over 200 fields. Go here for more information. 

Use Cases

• CUSTOMER ENGAGEMENT - Connect your data to engage customers with relevant, targeted messaging  
• DEMAND GENERATION - Score and qualify leads based on engagement data to send the best opportunities to sales