FAQs - ON24 Marketo Connector vs. Marketo Launch Adapter.

ON24 Marketo Connector vs. Marketo Launch Adapter

What is the difference?  
How do I know which solution I’m using?  ​​​​​​​
Why can’t ON24 help with the Marketo LaunchPoint Adapter?  ​​​​​​​
What are the benefits of the ON24 Marketo Connector compared to the Marketo LaunchPoint Adapter? 


What is the difference?  

The Marketo LaunchPoint Adapter was one of the original data integration solutions and was built by Marketo. As a result, please contact Marketo for technical support.  

The ON24 Marketo Connector is another data integration solution between ON24 and Marketo. It was built by ON24 after Marketo’s solution and includes additional benefits. As a result, Contact Support so we may assist you.  

How do I know which solution I’m using? 

Follow the steps below to verify which solution you're using: 

• Log into Marketo. 
• Go to Admin from the top menu page.  
• On the left menu bar, go to Integration > LaunchPoint.  
• Go to the applicable LaunchPoint solution. 
• Look at the Status field. Only look at the ones that are “Active.” 
• Look at the Type field.  
  • If it says "ON24," then you're using the Marketo LaunchPoint Adapter solution. Contact Marketo for support, because Marketo built the solution.  
  • If it says, "Custom," then you are using the ON24 Marketo Connector solution. Contact ON24 for support, because we built the solution.  

Why can’t ON24 help with the Marketo LaunchPoint Adapter? 

ON24 does not have access to troubleshooting tools for the Marketo LaunchPoint Adapter solution. It’s best you communicate with the experts at Marketo, who built and support the solution.

What are the benefits of the ON24 Marketo Connector compared to the Marketo LaunchPoint Adapter?

ON24 saw an opportunity to create an integration solution that would allow for greater breadth of event engagement analysis. The benefits of the ON24 Marketo Connector include:

• Additional data points
  • The LaunchPoint service only sends over 5 registrant fields from Marketo to ON24, which are first name, last name, email, company, and job title. With the Webhook, you can send as many fields as you like from Marketo to ON24. 
  • The LaunchPoint service only updates the attended status in Marketo, but with the Marketo Connect Data integration, you can send over 70 attendee data points to the Marketo Custom Object. The ON24 Attendee custom object can be used with Trigger Campaigns or Batch Campaigns depending on when the object is being used.
• Scheduled Timing - The LaunchPoint service only updates once a day, but with the Marketo Connect Data integration, the integration is scheduled to run every 15 minutes.
• Field Mapping - Customers can map fields directly in the ON24 Marketo App console. 
• Supports ON24 and Marketo hosted registration - The connector supports 3 configuration options based on registration preference. 
• Backfills – Customers can backfill missing data in monthly increments on demand. 
• Supports ON24 Platforms – The Connector supports all ON24 platforms (i.e., Elite, eHub, Forums, Go Live, and Target). The Marketo LaunchPoint Adapter only works with Elite.