Table of Contents

• Using ON24 App Data in HubSpot
• Does the HubSpot app support customers using the ON24 EU data center? 
• What is a Custom Object?
• What is a Marketing Event object?  
• What are Activities?
• Can I modify the HubSpot app to not create new contacts? 
• HubSpot API Key Sunset
• How to associate the ON24 Custom Object to the Contact record? Go here
• How to locate the ON24 Custom Object data fields on a Contact? Go here
• How to enable HubSpot Activities? Go here
• How to view Event data on a Contact? Go here
• Uninstall the ON24 HubSpot App
• Upgrading to ON24 HubSpot App version 2.0

Q&As

Using ON24 App Data in HubSpot

Leveraging Activities in HubSpot

The ON24 HubSpot App provides Activities to help you enhance your marketing and sales workflows. With these events, you can:

• Trigger Tailored Workflows: Utilize webinar and engagement activity data to initiate automated workflows, ensuring timely and relevant follow-ups.
• Design Nurture Campaigns: Build personalized nurture campaigns based on audience interactions to keep leads engaged.
  Improve Follow-Ups: Tailor your sales outreach and customer communication to reflect attendee behavior, ensuring personalized experiences.

Creating Workflows with Custom Object Data

Custom Object data from ON24 gives you the ability to automate and refine your processes in HubSpot. Key benefits include:

• Enhanced Automation: Use data points like registration, attendance, and engagement metrics to trigger workflows that align with your business goals.
• Lead Qualification: Automate lead scoring and qualification criteria to identify high-potential prospects efficiently.
• Streamlined Sales Handoffs: Ensure smooth transitions between marketing and sales teams with workflows based on webinar activity.
• Customer Success Strategies: Monitor engagement trends to proactively address customer needs and improve retention.

Building Reports with ON24 Custom Object Data

Custom Object data synced from ON24 unlocks advanced reporting capabilities within HubSpot. Use this data to:

• Track Lead Performance: Identify how webinar activities influence lead progression through your sales funnel.
• Spot High-Value Contacts: Pinpoint prospects and customers who are most engaged with your content.
• Measure Revenue Impact: Evaluate how ON24 events contribute to your organization’s revenue and growth goals.
• Optimize Campaigns: Leverage insights to refine future campaigns and maximize ROI.

Integrating ON24 Data into HubSpot Automations

Combining ON24 data with HubSpot automations enhances operational efficiency and campaign effectiveness. Here’s how:

• Seamless Integration: Sync Activities and Custom Object records to unify data across platforms.
• Operational Streamlining: Automate manual tasks, such as follow-up emails or lead assignment, based on webinar data.
• Improved Campaign ROI: Use rich engagement insights to create highly targeted marketing initiatives.
• Holistic Audience View: Combine webinar activity with CRM data for a 360-degree view of customer interactions.

Does the HubSpot app support customers using the ON24 EU data center?

Customers using the ON24 EU data center can now use the HubSpot app. The HubSpot app supports the EU data center customers as of December 9th, 2022.

What is a Custom Object?

A Custom Object is a specific record for each type of ON24 object. For example, five ON24 webinars create five Custom Objects within HubSpot. Users can see when a Contact requests a demo, answers a poll, clicks on content, and more. This information can be used to drive personalized follow-up within HubSpot.

What is a Marketing Event object?  

A Marketing Event object is a new object introduced by HubSpot to correspond to virtual or physical events. A record can be created to correspond to an event outside of HubSpot, like a webinar, and Contacts can be associated with these events.

What are Activities?

The Activities object includes details of when a Contact registered or attended an ON24 event. Activities details help users understand when a Contact takes an action so they can determine the next best step in the buyer’s journey.

Can I modify the HubSpot app to not create new contacts?

No, the HubSpot app will create contacts by default. At the present time, this can't be customized.

HubSpot API Key Sunset  

HubSpot will be sunsetting their API Keys and integrations will require the use of Private Apps by November 30, 2022. For information, please review HubSpot’s announcement and video. ON24 has addressed this requirement for the ON24 HubSpot app . As a result, customers who integrate before and after November 30th will have no action item because of this change.  

Note: Data integrations using TIBCO Scribe or custom solutions using ON24’s REST API are not impacted by this change.

Uninstall the ON24 HubSpot App

• Here are HubSpot's instructions on how to uninstall an app. 
• For detailed instructions, see below.
  • Log into HubSpot
  • Click on Settings 

• • Navigate to Integrations > Connected Apps     

• • Locate the ON24 app. Click Actions. Select Uninstall.

• • Once uninstalled, you will no longer receive contact, event, registration, and attendee data from ON24. 
     

Updating to ON24 HubSpot App Version 2.0

• If you are using an old version of the ON24 HubSpot App, please update to version 2.0.
• You will need to uninstall the older ON24 app.
• Navigate back to the App Marketplace to install the new ON24 app version.