Benefits

AVAILABLE DATA - Get access to over 180 fields. Go here for more details.
FLEXIBLE FIELD MAPPINGS - Create custom field mappings related to attendee information on the ON24 platform to sync back into Eloqua and manage and view data in one place
SYNC AUDIENCE ENGAGEMENT DATA - Use audience interactions from webinars, including registration, engagement scores and poll responses for targeted, personalized engagements with prospects
ENABLE TARGETED CAMPAIGNS - Nurture prospects through the marketing funnel and generate more qualified leads for sales teams by leveraging event performance and audience engagement data from the ON24 platform

Use Cases

CUSTOMER MARKETING - Unify contact data to respond to buying signals with personalized content in real time
DEMAND GENERATION - Leverage insights on audience engagement from webinars to score and qualify leads and speed the sales cycle
ACCOUNT BASED MARKETING - Identify key accounts and enrich contacts with engagement data