Things to Know

The ON24 Marketing Cloud Account Engagement (formerly known as Pardot) Data Integration solution is a native self-service integration that makes API calls out to MCAE and interact with Prospects.

Set Up

The ON24 self-service integration allows clients to configure and enable synchronization between ON24 and Salesforce MCAE directly from the ON24 platform. This setup supports creating new Prospect records if an existing Prospect cannot be found. 

By default, the integration installs the following fields and automatically populates them. These fields will record and display multiple responses.

• ON24 Registered
• ON24 Attended Live
• ON24 Attended On-demand
• ON24 Prospect Engagement Profile

You will need a dedicated user with ON24 login access to authenticate the connection to Salesforce MCAE.

In your ON24 account, open the Integrations dashboard from Platform Tools and click on API Tokens and click Provision a New API Access Token.  Make note of the Token Key and Token Secret.

Once you provisioned a token, click on the Integrations tab,  scroll down to ON24 > Marketing Cloud Account Engagement and click Configure.

Click on New Authentication.  

Enter your authentication name and choose the following:

• Salesforce environment - either Production or Sandbox.
  • You can connect the integration to a Salesforce MCAE sandbox for testing before switching to production. Ensure field mappings are consistent between environments.
• Pardot environment  either Production or Developer/Sandbox
• Enter the Business Unit ID - this is an 18 character string.  Find more information here: Where Can I Find My Pardot Business Unit ID?

Click Create.

Login to Salesforce.  You can use the generic Salesforce login URL, or click Use Custom Domain to log in with your business unit administrator credentials.

Enter the ON24 API Key and Secret from the token you created in the API Tokens tab to establish the connection.

Define the mapping between ON24 fields and Salesforce MCAE Prospect fields.

Note: At this time, only the fields provided in the Prospect Fields dropdown are available for mapping.

Click Finish to enable the integration. Navigate back to the Integrations page to see that the solution is now active.

Once enabled, the integration will display as active. Update authentication or mapping anytime using the Configure button. To deactivate, use the Disconnect button.

Reach out to ON24 Support for any issues.

Timing

Scheduled Timing

Scheduled timing is when the data passes from ON24 to your end system.  The integration is scheduled to run every hour.  After the first activation, it will push the last 30 days of activity.  

Note: Scheduled timing is different from Availability Timing.

Availability Timing

Availability Timing refers to when data is available in the data warehouse for the integration platforms to collect.

Timing may fluctuate on heavy traffic days.

• Registrant - 15 minutes
• Attended Live - 30 minutes to 2 hours after the event ended
• Attended On-demand - 4 to 12 hours

Note: Availability timing is different from Scheduled timing.