Explains how ON24 Connect works
Data is Collected
- A person may provide a first name, last name, email address, company name, and job title while registering for an event or content experience.
- This person may attend the event and interact, such as answering a poll, clicking on a CTA, or asking a question.
- ON24 collects this Attendee Engagement data (poll responses, survey responses, attended minutes, etc.)
- ON24 also collects Attendee Conversion data, such those who actively reached out during the event to schedule a demo, book meetings, etc.
Data is Stored in ON24’s Warehouse
- All the data mentioned above is stored in ON24’s data warehouse through the ON24 REST API.
- The REST API is the entrance to get access to the data. This is the method used to communicate with ON24’s data warehouse.
- You will receive an API key and secret, which gives you permission to access the information you want, such as attendee data.
Connections
The various ways to access ON24's REST API include:
- ON24 Apps/Connectors - These are apps or connectors that were built and supported by ON24. Many of these apps can be accessed inside the end systems’ MarketPlace (i.e., HubSpot, Marketo, and Eloqua).
- TIBCO Scribe - ON24 uses TIBCO as our iPaaS partner to pass data from ON24 to some end systems (i.e., Salesforce Sales Cloud). Note: Zapier is another iPaaS solution but it must be managed and supported by you.
- 3rd Party Apps/Connectors - These are apps or connectors that were built by a third party, which is typically the end system. You will need to contact the vendor for integration support.
- Client Code – You may choose to have your developers build a custom solution using the ON24 REST API to retrieve data for the following reasons: you want to retrieve more data than what the supported integration offers, you may want to integrate with an end system that isn’t currently supported, or you may want to control the security of your platform by not giving ON24 direct API access.
Customer Platforms
-
Data is sent to your end system from ON24. Some of the popular integrations are with Salesforce Sales Cloud, HubSpot, and Marketo.
Comments
0 comments
Please sign in to leave a comment.