Benefits and use cases for integrating with ON24 and Marketo using the ON24 Marketo Connector

Benefits 

• ENHANCED LEAD QUALIFICATION AND SCORING - Easily update lead scoring and nurturing with engagement scores based on prospect interactions across the ON24 Platform to improve conversion  

• AUTOMATE WORKFLOWS AND TRIGGER ACTIONS - Automatically sync intent data from a request for a demo or meeting and move prospects through the funnel to MQL for sales to act on faster  

• AUTOMATICALLY PUSH REGISTRATION & ATTENDANCE DATA - Deliver the right follow-up message to target audiences based on webinar registration and attendance 

• AVAILABLE DATA – Get access to over 70 fields. Go here for more details. 

Use Cases 

• CUSTOMER ENGAGEMENT -Trigger and automate workflows for lead scoring and nurturing based on attendance and engagement data  

• DEMAND GENERATION - Accelerate the buyer’s journey and deliver win-ready leads to sales by integrating intent data