Marketing Cloud Account Engagement (Pardot)
Benefits for the Marketing Cloud Account Engagement (Pardot) data integration.
- ENHANCED LEAD QUALIFICATION AND SCORING - Easily update lead scoring and nurturing with engagement scores based on prospect interactions across the ON24 Platform to improve conversion
- AUTOMATE WORKFLOWS AND TRIGGER ACTIONS - Automatically sync intent data from a request for a demo or meeting and move prospects through the funnel to MQL for sales to act on faster
- OPTIMIZE PERSONALIZATION - Quickly update customer profiles based on engagement and buyer intent data to enable marketing and sales teams to engage with the right message
AVAILABLE DATA - Get access to over 30 fields. Go here for more details.
CUSTOMER ENGAGEMENT- Connect your data to engage customers with relevant, targeted messaging
DEMAND GENERATION - Score and qualify leads based on engagement data to send the best opportunities to sales