Benefits for integrating with ON24 and Dynamics for Marketing, using TIBCO Scribe (and the Microsoft Dynamics for Marketing tool)
- The TIBCO Scribe solution will allow you to see attendee engagement data in a custom object, such as survey and poll answers.
- The TIBCO Scribe solution will handle opt-in requests. It'll map opt-ins from ON24 to data fields in Dynamics and then sync the event information using the Microsoft Dynamics for Marketing tool.
- The tool can create new contacts and leads.
- Additional timing and resources will need to be allocated since ON24 is required to set up the TIBCO Scribe solution.