Data Extensions using the ON24 iPaaS partner platform Tibco Scribe, a feeder service can be set up to populate data extensions in Salesforce Marketing Cloud (SFMC). The ON24 service runs in batches and creates a row of data using registrant data (first name, last name, email, company, etc.), and the update the row with attendee data (live minutes, archive minutes, engagement score, poll responses, survey responses, etc.). Contact Support for assistance with the setup of Scribe.
Important: ON24 is migrating to a new Self Service model of integration without Scribe use. If you are starting a new Self Service integration with Salesforce, or are in the process of migrating solutions, please see our Self-Serve Salesforce Integration article. If you aren't sure about your solution or have questions, please contact Support.
Data Extensions
Using the ON24 iPaaS partner platform Tibco Scribe, a feeder service can be setup to populate data extensions in Salesforce Marketing Cloud (SFMC). The ON24 service runs in batches and create a row of data using registrant data (first name, last name, email, company, etc.), and the update the row with attendee data (live minutes, archive minutes, engagement score, poll responses, survey responses, etc.).
Contact Support for assistance with the setup of TIBCO Scribe.
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