The Marketo LaunchPoint Adapter was one of the original data integration solutions and was built by Marketo. As a result, please contact Marketo for technical support.  

The ON24 Marketo Connector is another data integration solution between ON24 and Marketo. It was built by ON24 after Marketo’s solution and includes additional benefits. As a result, Contact Support so we may assist you.  

Follow the steps below to verify which solution you're using: 

• Log into Marketo. 
• Go to Admin from the top menu page. 
• On the left menu bar, go to Integration > LaunchPoint. 
• Go to the applicable LaunchPoint solution.
• Look at the Status field. Only look at the ones that are “Active.”
• Look at the Type field.
  • If it says "ON24," then you're using the Marketo LaunchPoint Adapter solution. Contact Marketo for support, because Marketo built the solution.
  • If it says, "Custom," then you are using the ON24 Marketo Connector solution. Contact ON24 for support, because we built the solution.  

ON24 does not have access to troubleshooting tools for the Marketo LaunchPoint Adapter solution. It’s best you communicate with the experts at Marketo, who built and support the solution.

ON24 saw an opportunity to create an integration solution that would allow for greater breadth of event engagement analysis. The benefits of the ON24 Marketo Connector include:

• Additional data points
  • The LaunchPoint service only sends over 5 registrant fields from Marketo to ON24, which are first name, last name, email, company, and job title. With the Webhook, you can send as many fields as you like from Marketo to ON24.
  • The LaunchPoint service only updates the attended status in Marketo, but with the Marketo Connect Data integration, you can send over 70 attendee data points to the Marketo Custom Object. The ON24 Attendee custom object can be used with Trigger Campaigns or Batch Campaigns depending on when the object is being used.
• Scheduled Timing - The LaunchPoint service only updates once a day, but with the Marketo Connect Data integration, the integration is scheduled to run every 15 minutes.
• Field Mapping - Customers can map fields directly in the ON24 Marketo App console.
• Supports ON24 and Marketo hosted registration - The connector supports 3 configuration options based on registration preference.
• Backfills – Customers can backfill missing data in monthly increments on demand.
• Supports ON24 Platforms – The Connector supports all ON24 platforms (i.e., Elite, eHub, Forums, Go Live, and Target). The Marketo LaunchPoint Adapter only works with Elite.

The ON24's setup instructions can be found here. The Marketo's instructions can be found here. Both instructions are accurate. Although, we recommend using the ON24 instructions because we've added additional tips and recommendations to help streamline the setup process.

• To disconnect the ON24 Marketo Connector, go to the ON24 Connect Marketo Integration site and press the blue "Disassociate the Access Token" button. Then, press the "Save" button. This is a recommended step when troubleshooting.

Client ID & Client Secret:

Go to Admin -> Integration -> LaunchPoint. This will open a list of Installed Services.

Select the Custom LaunchPoint Service Name that was created for the Marketo ON24 Connect service and click on View Details.

You will see your Client Id & Client Secret.

Identity URL:

Go to Admin -> Integration -> Web Services and get the Identity URL (everything before ‘/identity’)

Yes

Since we do not have direct access to your Marketo system, we are unable to verify all settings. Please submit a case with our Support team, providing screenshots of your setup so we may double-check it.

It is okay to make changes for your Marketo Connector in Elite.

Keep in mind the data integration is tied to the person listed in the On24 Elite API token’s “Assigned to:” field. That person must have Elite rights ‘Manage Integration’, to see and update the previous selections.

Changes, updates, additions can be made to: Create New People, ON24 Attendee Custom Object, Backfill in Marketo, and Notifications.

When using Marketo form for registration, the Marketo data integration Option 1 and Option 2 setup instructions states that the "Create New People" field must be unchecked. The reason for this is because Marketo registration forms will automatically create the new lead record within Marketo. So, the ON24 Marketo Connector solution doesn't need to create the lead. The only time you would want the ON24 Marketo Connector solution to create a new lead is if you are using ON24 form for registration.

No, just the one Custom Object would be required to setup in Marketo. All the data from Elite & EHub will flow to the same Custom Object.

No, you will need to use ON24 Registration Forms for your Recurring Simu-Live Events. Instructions on how to set this up may be found here, using the ON24 registration option.

Registered:

Go to Marketing Activities -> Campaign Folder -> Program -> Smart Campaign -> Status

Clicking on the Members will take you to the list of members who Registered for the event.

Attended Live:

Go to Marketing Activities -> Campaign Folder -> Program-> Smart Campaign -> Status

Clicking on the Members will take you to the list of members who Attended the event Live.

Attended On Demand:

Go to Marketing Activities -> Campaign Folder -> Program -> Smart Campaign -> Status

Clicking on the Members will take you to the list of members who Attended the event On Demand.

No Show:

Go to Marketing Activities -> Campaign Folder -> Program -> Smart Campaign -> Status

Clicking on the Members will take you to the list of members who were a No Show.

Note: All registered users will be pushed to Campaign Members, but because Harry Potter did not attend the event i.e. a No Show, he will be updated in the Qualified People list.

Go to Database -> All People -> People

Search person’s name in the Quick Find at the bottom of the screen.

The person record appears:

Go to Marketing Activities -> Campaign Folder -> Program -> Members.

For example, if you want to view details of Ron Weasley, click on his ID.

This opens the Person Actions screen. Go to Custom Objects in the top bar and Select Object: ON24 Attendee from the drop-down menu.

Ron Weasley’s engagement data against each field will be populated here.

Go to Marketing Activities -> Campaign Folder -> Program -> Members.
For example, if you want to view details of Ron Weasley, click on his ID.

This opens the Person Actions screen. Click on Activity Log which lists the Date/Time, Activity Type and Detail for the individual user.

Click on the ID to open the Activity Details screen.

See below screenshots to setup Batch Campaigns for Attended Live & Attended on Demand.

Note: The setup is much like using the trigger, with the only difference of having to ‘Schedule’ the Batch Campaign to run, rather than rely on the ‘Trigger’.

Add Person to Program as ‘Attended’

Smart List:

• Batch > Has ON24 Attendee
• Cumulativeliveminutes > 0
• Eventid: [add eventid]

Flow:

• Change Program Status
• New Status: Webinar > Attended Live

Schedule: Update the schedule for recurrence as required.

Add Person to Program as ‘Attended on Demand’

Smart List:

• Batch > Has ON24 Attendee
• Cumulativearchiveminutes > 0
• Cumulativeliveminutes: 0
• Eventid: [add eventid]

Flow:

• Change Program Status
• New Status: Webinar > Attended On-demand

Schedule: Update the schedule for recurrence as required.

All child Events associated with your parent Recurring Simu-Live Events will appear in the same Program.

Note:  Input the parent Event ID on the Event, in the Overview Section, on the Campaign Code Field.  Using the sourcecampaigncode constraint with the Event ID listed in the Campaign Code Field will pull all data into your Program for these Events. Instructions on how to set this up may be found here for setting up your New Smart Campaign in Marketo.

Submit a ticket with Marketo Support to request the total additional fields needed.