Standard Analytics options:
Filter by date and product (Elite, Engagement Hub, Target). For Engagement Hub, filter to specific Hub. For Target, filter to specific Target page(s).
Advanced Analytics adds:
Access additional filtering options to drill down on specific details like email domains, tags, created by and registration source in addition to Standard Analytics options.

Standard Analytics:
Top 10 accounts listed in the dashboard
Advanced Analytics adds:
Data for all accounts:
• Engagement minutes • Number of leads • Average engagement score • Content leads

Standard Analytics provides:
Poll and survey data only available in Webcast Intelligence Report (for one webcast at a time)
Includes: • How many leads answered For each lead answered: • Name • Answer • Time of answer.
Advanced Analytics adds:
Aggregates questions and answers across all content that contains those questions, for entire account: • Poll/survey questions • Summary of responses and totals • Percentage of respondents • Number of source events • Number of respondents • Date range • Product • Event ID/name/number of responses • Aggregate questions detail report • Email domains • Tags • Created by • Registration source

Standard Analytics provides:
Buying signal data only available in Webcast Intelligence Report (for one webcast at a time) Includes: • Number of views • Number of clicks For each conversion tool clicked: • Name • What they clicked • When they clicked.
Advanced Analytics adds:
For all webcasts across entire account: • Aggregated conversion rates • Conversion tool clicks • Leads (name, email, company, attended, meeting conversions, demo conversions, free trial conversions, most recent click) • Content (name, type, attendees, conversions, conversion rates, date)

Standard Analytics provides:
Data available in Power Leads report. However, data for each lead is consolidated into 1 row. Expanded section with event details is not included in Power Leads export file. Includes aggregate data for each lead: • Overall number of events clicked • Time engaged • Sum of Engagement Score.
Advanced Analytics adds:
Custom Lead Report returns lead data, separating each lead and event information into their own row with the following details: • Event ID • Audience type • User ID, email, name, company, company size, job title/function, phone number, address • Registration source • Event ID/title/timestamp • Registration timestamp • Last viewed timestamp • Minutes viewed live/viewed on-demand/total minutes viewed • Marketing email, event email • OS, browser • Custom fields Custom Lead Report also can be filtered by: • Date range • Engagement Hub • Event ID

Standard Analytics provides:
Filter only by: • Date • Product (Elite, Engagement Hub, Target) • For Engagement Hub, filter to specific Hub • For Target, filter to specific Target page(s)
Advanced Analytics adds: 
Filter by: • Email domains • Tags • Created by • Registration source

Access a cumulative report on engagement with webinars and content hosted on ON24 digital experiences from individuals within the same account.

Account engagement metrics (time, score, leads, attendance, content views, unique attendees to leads, registration source) • Funnel stages • Business interests • Most recent content views/viewers • Most recent interactions by lead/prospects

Discover details on every account that has engaged with your content. View the Account Engagement Profile through this report.

See a global view of each audience member’s lifetime engagement with webinars and content hosted on the ON24 platform. Track content journeys, buying signals, CTA clicks and view a prospect’s Engagement Score.

• PII (name, email, phone number, company) • Retention stage • Lifetime activities (engagement level, total time, total touches, webinars attended, resources, CTAs clicked, videos watched, documents read, webpages viewed, buy signals, virtual conferences attended) • Recommended content • Business interests • Content journey • Recent activity

View the Predictive Engagement Level in the Prospect Engagement Profile to predict and understand how engaged a new prospect will be. Predicts high, medium, or low engagement.

Access an aggregate view of all poll and survey results used across webinars and videos within the ON24 platform.

See a combined view of all lead’s interactions with conversion tools and understand the success of each webcast, engagement hub, or content experience.