Things to Know

Data Extensions using the ON24 iPaaS partner platform Tibco Scribe, a feeder service can be set up to populate data extensions in Salesforce Marketing Cloud (SFMC).

The ON24 service runs in batches and creates a row of data using registrant data (first name, last name, email, company, etc.), and the update the row with attendee data (live minutes, archive minutes, engagement score, poll responses, survey responses, etc.). Contact Support for assistance with the setup of Scribe. 

Set Up

ON24 leverages TIBCO Scribe as our iPaaS provider to pass data from ON24 to Salesforce. As a result, your technical resource will receive access to your ON24 TIBCO Scribe account.

Contact Support for assistance with the setup of TIBCO Scribe.

After receiving the TIBCO Scribe email invitation your technical resource will need to follow the Tibco Scribe Connector Guide to set up their account user and the Salesforce Marketing Cloud connection.

Download the ON24 API Data - SFMC spreadsheet and start with the Instructions worksheet. This document provides the available fields that may be passed from ON24 to Salesforce.

Once the API Data document is completed, please send this document back to your Integration Specialist at ON24. The Integration Specialist will map the integration for you.

Find more information on Salesforce Data Extensions in Marketing Cloud Connect in the Salesforce knowledge center.

Timing

Implementation Timing

The completion time to integrate data from the ON24 platform will take approximately 4 to 6 weeks to complete.  ON24 will be leveraging TIBCO Scribe to pass the data. 

Scheduled Timing

Scheduled timing is when the data passes from ON24 to your end system. If you use TIBCO Scribe, integration is scheduled to run every 2 hours by default, unless otherwise specified.

Note: Scheduled timing is different from Availability Timing.

Availability Timing

Availability Timing is when registrant and attendee data is available in the data warehouse for the integrations platform to collect. Timing may fluctuate on heavy traffic days.

• Registrant - 15 minutes
• Attended Live - 30 minutes to 2 hours after the event ended
• Attended On-demand - 4 to 12 hours

Note: Availability timing is different from scheduled timing.

Backfills

A backfill is the process of obtaining historical records for your end system. After your HubSpot App data integration is complete, you will automatically get a backfill for the last 30 days of data.

Advanced Analytics customers – you can manually export the last 2 years of data from the ON24 platform and import it into HubSpot.

From the Analytics tab in your ON24 account, click on Power Leads to export the data.

Registration

External registration is not supported. Use Unified Seamless Registration instead.