ON24 users can now add chatbots to Target content experiences (and Engagement Hubs) to expand audience engagement.

Chatbots can be added to Target content experiences. Currently (April 2020) we integrate with Drift, one of the market leaders in this space. To take advantage of this new functionality you must be a Drift customer.

Integrating with Drift

Each Drift account will have a unique identifier within the Drift Widget JavaScript. To locate this number, navigate to Settings > Drift Widget > Install > JavaScript. Within the JavaScript there is a unique alphanumeric ID located towards the bottom. Look for drift.load and the unique ID will be located within a set of parentheses.

To add your company’s Drift account chatbot to a content experience, navigate to the Attributes tab in the Content Experience Builder and enter this unique drift.load ID into the Drift Code field near the bottom of the page.

After you enter the Drift ID for your initial content experience, the Drift ID will be available for all subsequent pages. Simply click the “+” button and you’ll see the Drift ID as an option to select.

Getting Started with Drift (PDF)

Visit the following links from Drift’s Help Guide and the ON24 and Drift Best Practices Guide (PDF) below to get started:

• How to Add Drift to your ON24 Audience Console, Engagement Hub, and Target Pages
• Getting Started with Conversational Marketing in Under an Hour

ON24 and Drift Best Practices Guide