Things to Know

With respect to Act-On integration with ON24 webinars, there is a 1:1 relationship between a webinar and contact list. A folder is created for the first registrant in the first webinar in the Marketing Lists section of Act-On A contact in the contact list is created with registrant data Email address is the unique identifier for a contact within a contact list. The status is set to “registered,” and the date and is recorded. Webinar activity is stored in the contact’s record in the contact list

Act-On Terminology

• Client Account -  An Act-On client account identifies each unique customer instance. There is a 1:1 relationship between the Act-On and ON24 client accounts.
• Folders -  The way is which ON24 webinars are grouped in Act-On. There is a 1:1 relationship between a folder and ON24 client account.
• Contact List -  A list of individuals that have been logically grouped together. With respect to ON24 webinars, there is a 1:1 relationship between a webinar and contact list.
• Contacts - Individuals in Act-On that are included in a specific contact list. With respect to ON24 webinars, contacts are viewers who have (at least) registered for the associated webcast.

Set Up

Contact Support to let us know you’re ready to begin the Act-On data integration.  One you've entered your login credentials, the integration will automatically begin.

Check the Available Data tab for more information on the fields that will pass.

Linking Client Accounts

• ON24 will send over the URL to enter your Act-On credentials to connect to your instance of Act-On
• Enter Act-On username and password and click Submit
  
  

Note:  If you have multiple instances of Act-On, and/or multiple ON24 accounts with workspaces, you will need to use unique Act-On user credentials for each integration you setup.

Webinar Activity Checking and Mapping

Periodically, each ON24 Client Account configured for Act-On integration will be checked for new registrants and attendee activity

When the first registrant of a webinar is found:

• A folder is created for the first registrant in the first webinar in the Marketing Lists section of Act-On
• A contact list is created
• A contact in the contact list is created with registrant data

For each subsequent registrant, another contact is created in the contact list

For each webinar, a new contact list will be created

Note: Synchronization interval is every six hours.  It is the same time for all clients.  And folder name will be ON24 Client Account ID.

Timing

Implementation Timing

The completion time to integrate data from the ON24 platform to Act-On should take approximately 1 to 2 business days to complete.

Scheduled Timing

Scheduled timing is when the data passes from ON24 to your end system. Your Act-On integration is scheduled to run every 6 hours.

Note: Scheduled timing is different from Availability Timing.

FAQs

Does the Act-On data integration support customers using the ON24 EU data center?

This data integration does not currently support customers using the ON24 EU data center. Please Contact Us for the release date.  

Available Data

Data Integration

For data integration, registration and attendee data can pass from ON24 to Act-On.

Registration Data

• Email address is the unique identifier for a contact within a contact list.
• Lead Source is the partner-ref field that is recorded in the registrant record.
• The status is set to “registered,” and the date and is recorded.
• The contact will be created with the standard demographic and status fields below

• Contact is identified via an email address
• Contact status is changed to “Attended”
• Attendance day/time stamp is recorded
• Webinar activity is stored in the contact’s record in the contact list

External Registration Data

See below for the supported fields that can push to ON24. 

Note: Act-On form fields must match the names below.

Registration

Note: The Act-On to ON24 Registration process is currently only supported for Elite Webinars

Using Act-On to capture registrations for your Elite webinar can be accomplished by following the steps in this article.

Check the Available Data tab for more information on the fields that will pass.

Add URL to External Double-Post Field

Add the ON24 custom URL to the Act-On form Settings > External Double-Post URL.

https://event.on24.com/custom/client/acton/postreg.jsp?eventid=[Event_ID]&key=[Event_Key]

The eventid and key are unique per Webinar and are found in the audience URL https://event.on24.com/wcc/r/eventid/key.

Example URL: