This article centralizes all integrations information regarding TIBCO Scribe, including benefits, FAQs, and setup instructions.
Things to Know
ON24 is partnered with the iPaaS provider Tibco Scribe. As part of the ON24 Connect service in your ON24 contract, you have access to this platform for setting up direct API connections to a variety of Marketing Automation Platforms and CRMs. The integration service can be customized for your specific platform configuration.
The ON24 Integration Support team can assist in the setup of the integration mappings within Scribe. The integration service runs in batches as frequently as every hour, and this allows the automated flow of registrant and attendee activity out of the ON24 platform.
The ON24 Integration Service allows you to meet your unique marketing workflow by transferring webcast metrics to your CRM or marketing automation solution. The integration service can be customized for your specific platform configuration.
Set Up
Get Started
- Submit a ticket to Support to create a TIBCO Scribe account
- ON24 will create a Scribe account and invite you
- Once you have received the invitation from ON24, sign up for Scribe and add connector for API access to your end system
- Create your custom fields and objects in your end system
- Download and fill out the mapping spreadsheet using the steps found in your end-system article and send it back to ON24, so we can setup your mappings in Scribe
- ON24 will push test data through Scribe mappings for you to validate
- Once you confirm integration, ON24 will activate it
Logging in to Scribe
ON24 will set up the organization in Scribe and send an invitation to the client with instructions to sign up and add the connector.
Click on the Scribe Online link in the invitation email then click on Create New Account.
Fill out the Sign-Up form. Make sure you use the email address that the invite was sent to.
An email will be sent to you to confirm and activate your account. Click on the link in the email.
Click on the Continue button to redirect to the Scribe login page and login using email and temporary password.
Select the Accept radio button and click OK.
Adding a Connection
From the Scribe Dashboard, you can find the Connections section in the lower right-hand corner. To add a new connection, click on the plus (+) sign in the upper right-hand corner of the Connections module.
End Systems Connector Guide
You will need to set up a connector in Scribe for API access to your end system.
Once a connection is established, ON24 can create the necessary data mappings and logic.
Click on the accordion to find instructions for your end system.
Important: ON24 is migrating to a new Self Service model of integration. If you are starting a new Self Service integration with Salesforce, or are in the process of migrating solutions, see our Self-Serve Salesforce Sales Cloud Integration article. If you aren't sure about your solution or have questions, contact Support.
- Add any Name for the connection. The Alias will automatically generate based on the Name.
- Select the OAuth'option for the Authentication Type. Include Soap in the Salesforce URL field.
- Click on the Authenticate button to authenticate access for the connector.
- Click Test to test the connection. Once the test is successfully completed, click OK.
If you’re having trouble establishing a connection, the Scribe Online help guide for Salesforce can help answer your questions.
If updating the campaign object, the Marketing User needs to be checked on the user profile.
Important: ON24 is migrating to a new model of integration without Scribe use. If you are starting a new integration with, or are in the process of migrating solutions, please contact Support.
Find instructions on setting up your Eloqua integration here.
- Add any Name for the connection. The Alias will automatically generate based on the Name.
- Enter your Eloqua Company, Username, and Password.
- Click Test to test the connection. Once the test is successfully completed, click OK.
If you’re having trouble establishing a connection, the Scribe Online help guide for Eloqua can help answer your questions.
Note: When creating a new user in Eloqua for the API connection, the user permissions should include “API Users” and “Advanced Users – Marketing” and you should also not require the user to change their password at the next login.
Follow these instructions for Dynamics 365 CRM or Dynamics 365 Customer Insights - Journeys (formally known as Dynamics for Marketing).
- Add any Name for the connection. The Alias will automatically generate based on the Name.
- Select Azure AD for the Deployment option.
- Click Test to test the connection. Once the test is successfully completed, click OK.
If you’re having trouble establishing a connection, the Scribe Online help guide for Microsoft Dynamics can help answer your questions.
Find more information on Salesforce Marketing Cloud here.
- Add any Name for the connection. The Alias will automatically generate based on the Name.
- Enter your Salesforce Marketing Cloud URL, Username, Password, Subscriber Primary Key and Client ID.
- Click Test to test the connection. Once the test is successfully completed, click OK.
If you’re having trouble establishing a connection, the Scribe Online help guide for Salesforce Marketing Cloud (ExactTarget) can help answer your questions.
Find more information on the Veeva integration here..
- Add any Name for the connection. The Alias will automatically generate based on the Name.
- Select the OAuth'option for the Authentication Type. Include Soap in the Salesforce URL field.
- Click on the Authenticate button to authenticate access for the connector.
- Click Test to test the connection. Once the test is successfully completed, click OK.
If you’re having trouble establishing a connection, the Scribe Online help guide for Veeva can help answer your questions.
If updating the campaign object, the Marketing User needs to be checked on the user profile.
Find more information on SugarCRM here.
- Add any Name for the connection. The Alias will automatically generate based on the Name.
- URL: Input the URL of your SugarCRM account.
- User: Username for the SugarCRM Admin user created for use with TIBCO Scribe.
- Password: Password for the SugarCRM Admin user created for the use with TIBCO Scribe.
- Click Test to test the connection. Once the test is successfully completed, click OK.
If you’re having trouble establishing a connection, the Scribe Online help guide for SugarCRM here. can help answer your questions.
Timing
Implementation Timing
The completion time to integrate data from the ON24 platform will take approximately 4 to 6 weeks to complete.
Scheduled Timing
Scheduled timing is when the data passes from ON24 to your end system. For TIBCO Scribe, integration is scheduled to run every 2 hours by default, unless otherwise specified.
Note: Scheduled timing is different from Availability Timing.
Availability Timing
Availability Timing refers to when data is available in the data warehouse for the integration platforms to collect.
Timing may fluctuate on heavy traffic days.
- Registrant - 15 minutes
- Attended Live - 30 minutes to 2 hours after the event ended
- Attended On-demand - 4 to 12 hours
Data is processed and made available in a defined order based on business relevance.
- Registrant data is prioritized and becomes available first. Attendee data follows once event activity has fully completed and reporting is finalized.
- Within attendee data, live event information is prioritized ahead of on-demand activity due to its immediate relevance. On-demand data is processed after live data and appears once all reporting is complete.
This prioritization ensures that the most relevant and time-sensitive information is available first, while maintaining consistent and reliable reporting across all data sets.
Note: Availability timing is different from Scheduled timing.
Backfills
A backfill is the process of obtaining historical records for your end system. Contact Support to ask for a backfill request. Backfills go as far back as 6 months.
Advanced Analytics customers – you can manually export the last 2 years of data from the ON24 platform and import it into HubSpot.
From the Analytics tab in your ON24 account, click on Power Leads to export the data.
Registration
External registration is not supported.
Available Data
The following metrics can be passed from ON24 to CRMs and Marketing Automation Platforms.
Event Summary | |
|---|---|
| Event ID | Title |
| Abstract | Date/Time (live start/end, archive start/end |
| Registration Count | Attendance Statistics (attendance count, live count, archive count) |
| Tags | |
For Each Registrant | |
|---|---|
| User Provided Registration Data (first name, last name, email, company, etc.) | Registration Date / Time |
For Each Attendee | |
|---|---|
| Engagement Score | Live Statistics (number of minutes, first access, last access) |
| Archive Statistics (number of minutes, first access, last access) | Poll Questions and Answers |
| Survey Questions and Answers | User Questions and Presenter Responses |
| Test Results (passed / failed) | Certification |
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