This article centralizes integration information regarding HubSpot, including FAQs and setup instructions.
Things to Know
- In the Enterprise edition of HubSpot, a custom object will be created to link registrant and attendee activity.
- In the Enterprise edition of HubSpot, a custom object will be created to pass registrant and attendee activity linked to the Contact.
- Event details for every webinar a Contact registers and attends will display under the Contact Activities.
- You can either 'Send Contact Data to ON24' from the ON24 app or the HubSpot webhook functionality when using HubSpot registration forms.
Setup
Find more information on installing and using the HubSpot app here.
Timing
Implementation Timing
The completion time to integrate data from the ON24 platform to HubSpot will vary according to your resources’ availability.
Scheduled Timing
Scheduled timing is when the data passes from ON24 to your end system. Your HubSpot integration is scheduled to run every 30 minutes. If no new data is available, no data will pass.
Note: Scheduled timing is different from Availability Timing.
Availability Timing
Availability Timing refers to when data is available in the data warehouse for the integration platforms to collect.
Timing may fluctuate on heavy traffic days.
- Registrant - 15 minutes
- Attended Live - 30 minutes to 2 hours after the event ended
- Attended On-demand - 4 to 12 hours
Data is processed and made available in a defined order based on business relevance.
- Registrant data is prioritized and becomes available first. Attendee data follows once event activity has fully completed and reporting is finalized.
- Within attendee data, live event information is prioritized ahead of on-demand activity due to its immediate relevance. On-demand data is processed after live data and appears once all reporting is complete.
This prioritization ensures that the most relevant and time-sensitive information is available first, while maintaining consistent and reliable reporting across all data sets.
Note: Availability timing is different from Scheduled timing.
Backfills
A backfill is the process of obtaining historical records for your end system. After your HubSpot App data integration is complete, you will automatically get a backfill for the last 30 days of data.
Advanced Analytics customers – you can manually export the last 2 years of data from the ON24 platform and import it into HubSpot.
In the Analytics tab of your ON24 account, click on Power Leads to export the data. For an event outside HubSpot, such as a webinar, and Contacts can be associated with these events.
FAQs
Select the Contact that you wish to view
Locate the ‘ON24’ Activity Box under the ‘Activities’ tab in the center of the Contact page
Click the ON24 hyperlink to open the activity box for event-specific details
The ON24 event-specific data will be displayed
Yes, HubSpot can sync to Salesforce, as well as the custom object data.
HubSpot Enterprise customers
- A single setup for the ON24-to-HubSpot data integration is recommended because HubSpot Enterprise customers have access to the custom object.
- To set up the sync, you can use the app in the HubSpot Marketplace that is used to sync HubSpot to Salesforce, and vice versa.
- Here is the HubSpot-Salesforce Integration article that explains how it works. Generally, the integration is setup with several prompts that your Admins would step through to install the app. Thus, it is not required to open a HubSpot case for the installation, unless you need further assistance. Your HubSpot and Salesforce Admins need to work together to make sure the installation of the app is setup properly.
HubSpot Professional customers
- We recommend the ON24-to-HubSpot and ON24-to-Salesforce data integrations, because HubSpot Professional customers do not have access to the custom object.
Available Data
The ON24 Connect for HubSpot integration provides inbound marketing, sales, and customer service teams with access to data across both platforms to help them engage the right buyers with the right content and shorten the sales cycle.
Registrant Data | |
|---|---|
| First Name | Marketing Email |
| Last Name | Address |
| Company | City |
| Job Title | State |
| Zip | |
| Phone | Country |
Attendee Data | |
|---|---|
| Attendee campaign code | Client ID |
| Attendee source campaign code | First archive activity |
| Attendance partnerref | First live activity |
| Source event ID | Last archive activity |
| Answered polls | Prospect Engagement Profile URL |
| Answered surveys | Questions and answers |
| Cumulative archive minutes | Test widget result |
| Cumulative live minutes | Total resources viewed |
| Archive viewed | Breakout room activity |
| Asked questions | Location visits |
| Audience URL | Call to actions date 1-3 |
| Certification credit | Call to actions name 1-3 |
| Certification timestamp | Contact us widget name |
| Certification widget result | Contact us widget submitted timestamp |
| Demo conversions widget name | Meeting conversions widget name |
| Demo conversions widget submitted timestamp | Meeting conversions widget submitted timestamp |
| Free trial widget name | Poll answer 1-5 |
| Free trial widget submitted timestamp | Poll question 1-5 |
| Get pricing widget action | Resources |
| Get pricing widget name | Survey answer 1-5 |
| Get pricing widget submitted timestamp | Survey question 1-5 |
Event Data | |
|---|---|
| Prospect Engagement Profile | Event time |
| Last registered event | Event title |
| Last registered event campaign code | Event user ID |
| Last attended event | External event user code |
| Last attended event campaign code | Status |
| Event ID | Engagement score |
| Registration time | Attendance type |
| Registration campaign code | Duration |
| Registration source campaign code | Tags |
| Registrant partnerref | Custom field 1-10 |
| Event type | |
Comments
0 comments
Please sign in to leave a comment.