ON24’s uses AI to help marketers repurpose digital experiences into various content types like blog posts, ebooks, FAQs, and social media posts. Content can be downloaded, edited, and published across platforms, including ON24’s Engagement Hub and social media. Nurture Pages allow structured display of articles, videos, and podcasts, enabling continuous engagement and lead generation.
Accessing AI-Generated Content
Where can you find your AI content?
Each AI-generated asset is accessible in your Media Manager.
Easily filter to find AI generated content by looking for the created by column and the blue lightning bolt icon!
All article content types below can be downloaded as editable Word documents:
- Blog Post
- Ebook
- FAQ
- Key Takeaway
- Follow-Up Email
- Social Media Post
- Transcript
To download, preview, or edit:
- Click the three-dot menu next to the content item.
- Select Download, Preview, and Edit based on your needs.
Video or Audio based content can be downloaded as media files
- Key Moments Video Clips (technically not AI content but AI created but usable in the same ways!)
- Podcasts
Publish Options
Some content types can be published directly to ON24’s Engagement Hub or external platforms. :
-
Podcast
- Publish to Engagement Hub
-
Key Moment Video
- Publish to Engagement Hub, YouTube, LinkedIn, Facebook, X (formerly Twitter)
(videos must be published to YouTube before the other publishing options are available)
- Publish to Engagement Hub, YouTube, LinkedIn, Facebook, X (formerly Twitter)
Using AI-Generated Content Effectively
Here’s how each content type can be used, with practical examples:
Blog Post
Use Case: Extend thought leadership and drive organic traffic.
Example: Turn a webinar on “2025 Marketing Trends” into a blog post summarizing key insights. Share it on your website and LinkedIn to attract new leads.
Ebook
Use Case: Create gated content for lead generation.
Example: Compile insights from multiple webinars into an ebook titled “The Future of Digital Engagement”. Offer it as a downloadable resource in exchange for email sign-ups.
FAQ
Use Case: Address common questions from your audience.
Example: After a product launch webinar, publish an FAQ answering attendee questions. Add it to your help center or include it in follow-up emails.
Key Takeaway
Use Case: Highlight the most impactful insights.
Example: Share a one-pager summarizing the top 5 takeaways from your event. Use it in sales enablement or as a teaser in email campaigns.
Follow-Up Email
Use Case: Re-engage attendees and nurture leads.
Example: Send a personalized email to attendees with a thank-you note, key takeaways, and links to additional resources through ON24 or your own email [latform or CRM.
Social Media Post
Use Case: Promote your content and drive engagement.
Example: Use AI-generated posts to share quotes or stats from your webinar on LinkedIn and X. Include a link to the full recording or blog post.
Transcript
Use Case: Improve accessibility and SEO.
Example: Add the transcript of your webinar to your blog or resource center. Search engines can index the content, boosting visibility.
Podcast
Use Case: Repurpose audio content for a broader audience.
Example: Publish the audio from your webinar as a podcast episode on your Engagement Hub. Embed it on nurture pages or share via email.
Key Moment Video
Use Case: Capture and share the most engaging moments.
Example: Share highlights from your keynote speaker and publish it to YouTube and LinkedIn. Use it to drive traffic back to the full event.
Using Content on Nurture Pages
ON24 Nurture Pages allow you to showcase AI-generated content in a structured format:
- Articles appear as basic HTML text pages.
- Videos are embedded and playable directly.
- Podcasts are embedded as playable audio files.
Example: Create a nurture page titled “Your Digital Engagement Toolkit” featuring:
- A blog post on engagement strategies
- A video highlight from your last event
- An embedded podcast episode
- A downloadable ebook
ON24’s AI-generated content tools make it easy to repurpose and amplify your digital experiences. By downloading, editing, and publishing strategically, you can create a continuous stream of content that educates, engages, and converts.
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